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Dave Braverman President & CEO
Dave has a degree in Electrical Engineering with 30 years of design, marketing and sales experience in high technology at three global semiconductor companies, and launch experience at three startups. Dave’s expertise includes product design, market research, marketing strategy, channel strategy, brand management, pricing, profit/loss analysis, valuation and building strategic alliances. As a senior member of the IEEE, his background includes design of lasers and instrumentation and is working at a medical startup coupling laser/LED light with gene therapy. Dave has helped guide the marketing efforts of two startup companies trying to enter the LED lighting market; he has provided design profiles, and a competitive analysis for a company entering the wireless home energy gateway segment, helped launch a startup in medical transcription, while launching his own companmy in the lighting market.
Dave has a degree in Electrical Engineering with 30 years of design, marketing and sales experience in high technology at three global semiconductor companies, and launch experience at three startups. Dave’s expertise includes product design, market research, marketing strategy, channel strategy, brand management, pricing, profit/loss analysis, valuation and building strategic alliances. As a senior member of the IEEE, his background includes design of lasers and instrumentation and is working at a medical startup coupling laser/LED light with gene therapy. Dave has helped guide the marketing efforts of two startup companies trying to enter the LED lighting market; he has provided design profiles, and a competitive analysis for a company entering the wireless home energy gateway segment, helped launch a startup in medical transcription, while launching his own companmy in the lighting market.
EXECUTIVE STAFF
Mark Schrader V.P. Engineering
Mark Schrader is a Senior Electrical and Systems Engineer with both broad and in depth knowledge, with over 15 years of experience in product design and research and development; holding M.S. and B.S. degrees in Electrical Enineering from the University of Michigan. Mark has authored 5 published technical papers, and 5 US Patents. Mark was recently principal design engineer for Optech’s 60 Megapixel aerial mapping camera; designing digital/analog electronics, and power supplies for camera electronics, and tri-color LEDs. He worked closely with a team of image scientists, engineers, and vendors. Prior to Optech, Mark was a key developer of 5 custom digital cameras for the Commercial and Government Systems division of Kodak. His roles spanned embedded software developer, hardware developer, and systems architect. In wireless communications: Mark invented a wireless network protocol for fast “self-healing” of ad-hoc networks, and modeled networks of radios, radio hardware, and signal propagation. Professionally: as chair and organizing committee leader, of the IEEE International ASIC conference, he raised $150,000 for sustaining the IEEE Rochester Section.
Mark Schrader is a Senior Electrical and Systems Engineer with both broad and in depth knowledge, with over 15 years of experience in product design and research and development; holding M.S. and B.S. degrees in Electrical Enineering from the University of Michigan. Mark has authored 5 published technical papers, and 5 US Patents. Mark was recently principal design engineer for Optech’s 60 Megapixel aerial mapping camera; designing digital/analog electronics, and power supplies for camera electronics, and tri-color LEDs. He worked closely with a team of image scientists, engineers, and vendors. Prior to Optech, Mark was a key developer of 5 custom digital cameras for the Commercial and Government Systems division of Kodak. His roles spanned embedded software developer, hardware developer, and systems architect. In wireless communications: Mark invented a wireless network protocol for fast “self-healing” of ad-hoc networks, and modeled networks of radios, radio hardware, and signal propagation. Professionally: as chair and organizing committee leader, of the IEEE International ASIC conference, he raised $150,000 for sustaining the IEEE Rochester Section.
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George Awai Chief Technology Officer
George Awai, having over 20 years of experience in Lighting in development of first generation best in class fiber optic lighting systems and recognized as a "Top Dog, First Mover" technical team by Wall Steet. He is an intuitive visonary, a well-known thought leader in lighting and passionate about leading the industry by designing unique products that answer the liging needs of architects. His background includes broad experience in creating medical products, developing novel optical lighting products that are still sold today. In 1986, George co-founded Fiberstars, Inc. to develop side emission fiber optics, with products that led the industry in fiber optic lighting for commercial, pool and spa, and medical bilirubin therapy markets. He was a key member of the transition team taking Fiberstars public in 1994 on NASDAQ:FBST.
George Awai, having over 20 years of experience in Lighting in development of first generation best in class fiber optic lighting systems and recognized as a "Top Dog, First Mover" technical team by Wall Steet. He is an intuitive visonary, a well-known thought leader in lighting and passionate about leading the industry by designing unique products that answer the liging needs of architects. His background includes broad experience in creating medical products, developing novel optical lighting products that are still sold today. In 1986, George co-founded Fiberstars, Inc. to develop side emission fiber optics, with products that led the industry in fiber optic lighting for commercial, pool and spa, and medical bilirubin therapy markets. He was a key member of the transition team taking Fiberstars public in 1994 on NASDAQ:FBST.
